Trafficking in S. America: The "Real" Vida Loca

POSTER FROM THE "CALL & LIVE" CAMPAIGN

The Inter-American Development Bank (IDB) plans to launch a new campaign against human trafficking in the Americas to raise awareness of a problem that has been likened to "modern-day slavery." The campaign is entitled "Llama y Vive" or "Call and Live".

From a U.S. Department of State press-release:

In a May 10 statement, the IDB said the campaign, dubbed "Call and Live," will be launched initially in Costa Rica, El Salvador, Nicaragua and Peru. The campaign, in cooperation with the 116-member International Organization for Migration, will publicize telephone hotlines for prevention and victim protection, and distribute print and audiovisual materials featuring Puerto Rican singer and humanitarian Ricky Martin.

For his work against human trafficking, the U.S. State Department named Martin one of its "Heroes in Ending Modern-Day Slavery" in 2005. The Ricky Martin Foundation will also distribute, free of charge, a 30-minute documentary produced by the IDB to local television stations.